P.T. Barnum once said, “Without promotion something terrible happens…Nothing!” At Stone Management, we try to impress upon our clients the importance of building upon a successful product placement with an effective promotion. We are well versed in “quarterbacking” a product placement, then later working with brands and producers/studios/networks to transform such placement into a full-fledged promotional campaign (i.e., a product placed in a film can later become a robust radio, print, digital, or television campaign, a contest, an on-package or in-store activation, sponsorship of a press-related event or premiere, or myriad other exciting activations that can effectively cross promote both the product and the project).

Case Studies

We have numerous case studies that are available upon request.

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